It's a new social media site that is much like FB but where you can potentially make a little money while you post, share and like things. As you can see from my profile pic, I have made a whopping .67 so far. From what I understand you can cash out when you reach $100.
I don't really think anyone is thinking about all the money they will be making but more of the fact that unlike FB things aren't based on weird algorithms as to who's posts you see, you see them all. So if you are like me and wanting to get in on the next big thing...you can sign up here.
If you've already signed up, send me a friend request. :)